To put it bluntly, your audience is not remotely interested in you.

In what you can do for them, yes, but not in you. Abandon the oft excruciating ‘darling’ suffix from “It’s not you, it’s me” and we’ve segued from classic failed relationship to classic failed business presentation, a topic that has cropped up several times in recent client workshops.

How many speakers focus on themselves and their achievements & credentials rather than on the needs of their audience?

Take heed of sound advice from a famous orator, Abraham Lincoln; just as relevant two centuries later.

“When I get ready to talk to people, I spend two thirds of the time thinking [about] what they want to hear, and one third thinking about what I want to say.”

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